講者介紹
Kathrin Ruther
Project Leader SRF 2024
SRF 2024 – How digital transformation changed the company Swiss Radio and Television (SRF)
In November 2019, SRF started the transformation project “SRF 2024”. The goal was and still is to be a media company for everyone in the german speaking part of switzerland. After all, everyone pays fees and is therefore entitled to a suitable, independent and high-quality media offering, as stipulated in the performance mandate.
Let`s face the main challenges: First, SRF is not relevant for everyone, declining among young people. Second, in the digital world, the media market is global, the place of origin has little relevance for the audience. Public Service Media (PSM) have to constantly prove their value in society. Third, declining budgets. So we rolled up our sleeves and developed a target image, a 360 degree strategy, design principles and, derived from this, a new operating model. At the core is consistent audience orientation.
Today four years later, SRF has made some major changes – and is just getting started. Because digital transformation does not happen easily and we still fine tuning our leadership and governance processes.
The presentation deep dives into drivers of the SRF transformation, how to address challenges and implement change.
講題 | SRF 2024 – 以數位轉型改變瑞士SRF
SRF於2019年11月啟動轉型計畫「SRF 2024」。我們貫徹始終的目標是成為一家面向瑞士德語區所有人的媒體公司。由於人們已經支付費用，因此有權按照規定享有合適、獨立且高品質的媒體產品。
我們面對的主要挑戰包括：首先，SRF的服務並非人人受用，年輕觀眾的數量正在下降。再者，在數位化時代中，媒體市場擴及全球，媒體內容產地與觀眾的關聯性也因之降低。公共服務媒體(PSM)必須不斷提升其自身對於社會的價值。第三則是預算金額減少。因此，我們努力制定目標形象、全方位策略、設計原則，並依此產生一套新的營運模式。這套模式的核心則是一致的觀眾導向。
四年後的今天，SRF做出一些重大改變，而這也才是起步階段。由於數位轉型並不容易，我們仍在微調領導與治理流程。
Kathrin Ruther將深入探討SRF轉型的驅動因素，以及如何因應挑戰與實施變革。
About the speaker
Kathrin Ruther, Project Leader SRF 2024
Kathrin Ruther, age 39, is project leader “SRF 2024” at SRF. She is a trained journalist and experienced executive media manager with a demonstrated history in people and change management, developing digital strategy and driving transformation. Kathrin loves tackle complex challenges and goes by the motto " Either it's going to be great - or it's going to be an experience".
講者介紹
Kathrin Ruther
SRF 2024轉型計畫經理
Kathrin Ruther現年39歲，SRF「SRF 2024」轉型專案經理。身為一名訓練有素的記者和經驗豐富的媒體經理人，Ruther在人員和變革管理、訂立數位策略和推動轉型方面具備豐富經驗。Kathrin擅長應對錯綜複雜的挑戰，其座右銘是「做到完美─不然就吸取經驗」。