講者介紹
Dr. SunWook Choi 崔善旭
Chief Strategy Officer, KBS
Digital transformation challenges in KBS: New audience and old organization
This year marks the 50th anniversary of KBS’ transition from state broadcasting to public broadcasting. We have to prepare for the next 50 years.
However, predicting the future is difficult when you’re not sure about what will happen tomorrow. With the spread of digital technology and the Internet, society and the media industry have drastically changed, and the way audiences use media is also rapidly changing. There are two observations. First, if television and radio platforms continue to play an important role in fulfilling the social responsibilities of public media over the past 50 years, and the Internet has played a complementary role, now that role will change. Second, although the Internet has become an important medium for communicating with the world, the point is that public service media has not played a large role in the online space dominated by commercial Internet platforms. It is the time for public media, including KBS, to explore ways to expand public services in the online world of the future, and old(traditional) public media organizations must evolve to meet new demands from audiences.
講題 | KBS的數位轉型挑戰：新觀眾和舊組織
今年是KBS從國營廣播轉型為公共廣播的50周年。我們必須為未來50年做好準備。
然而，預測未來的困難，在於不確定明天會發生什麼。隨著數位科技與網路的普及，社會和媒體產業變化劇烈，觀眾使用媒體的方式亦急劇改變。對此有兩項觀察。首先，如果電視與廣播在公共媒體社會責任的發揮上，一如過往五十年扮演重要的角色，網路則發揮了互補作用，如今這種角色即將發生變化。其次，雖然網路已是世界溝通交流的重要媒介，公共服務媒體在商業網路平台主導的線上場域中，並未扮演重要角色。包括KBS在內的公共媒體，探索未來線上世界以擴展公共服務方式的時候到了，舊/傳統公共媒體組織必須進化，以滿足來自觀眾的新需求。
About the speaker
Dr. Sunwook Choi is Chief Strategy Officer of KBS and Vice President of Korean Association for Broadcasting & Telecommunication Studies. He oversees the KBS’ thinking on the evolution of audiences, organization, technologies and markets. He is also responsible for the development of practical ideas for how KBS and its services should respond to these changes. He received his Ph.D. from Department of Journalism and Broadcasting at Chung-Ang University, and currently serves as an adjunct professor at the Graduate School of Communication at the same university and as a non-executive director of KT Skylife. He began his career at KBS in 1993 as a broadcasting engineer and served various roles including new media service, public policy and research institute before moving into strategy development across the KBS. He was a visiting researcher of communication studies at Leibniz Institute for Media Research (Hans-Bredow Institute), Hamburg, Germany.
講者介紹
Dr. SunWook Choi 崔善旭
Chief Strategy Officer, KBS
崔善旭博士是韓國廣播電信學會副會長和KBS策略長。他主責KBS對於觀眾、組織、技術和市場演變上的策略因應；他也負責KBS及其服務應該如何回應這些變化的實務發展。他自中央大學新聞廣播系獲得博士學位，目前是該大學傳播研究所兼任教授，同時也是KT Skylife的非執行董事。
他的職涯始於1993年擔任KBS廣播工程師，在轉向KBS總體策略發展工作之前，歷經許多職務，包括新媒體服務、公共政策和研究單位。他曾是位於德國漢堡的萊布尼茲媒體研究所（漢斯·布雷多媒體研究所）的傳播研究訪問學者。