講者介紹
Phil Hardman
Senior Vice President and General Manager, Asia, BBC Studios
BBC Studios’ Approach To Digital First Mindset And Innovation In Asia
Phil Hardman will be giving his exclusive insight on the role that technology and innovation play at BBC Studios in Asia as well as the commercial strategy and digital transformation across Asia and the rest of the world. After the recent incorporation of BBC News’ Commercial and global operations into BBC Studios, Phil will share his own perspective on how this move contributes to BBC Studios’ plans from a digital transformation and requirements for digital governance.
講題 | BBC Studios在亞洲的數位優先思維與創新行動
Phil Hardman對於科技及創新在BBC Studios亞洲及世界各地的商業策略及數位轉型所扮演的角色，將提供獨到洞察。近期BBBC News的商業及全球運營併入BBC Studios，此舉如何有助於BBC Studios數位轉型計畫及對治理的要求，Phil將分享他的見解。
About the speaker
Phil Hardman is the Senior Vice President, and General Manager for BBC Studios Asia. With a background in risk management, finance leadership and business strategy, Phil moved to Asia over 10 years ago from BBC London. Phil leads the commercial teams and distribution activities for BBC Studios across Asia including South East Asia, India, Japan and South Korea.
Along with his talented team across Asia, Phil is responsible for developing and delivering growth in Asia across the BBC Studios portfolio of channels and streaming products, expanding content and production partnerships with regional and global partners and growing the licensing and consumer products business including live events, education and merchandise.
講者介紹
Phil Hardman
Senior Vice President and General Manager, Asia, BBC Studios
Phil Hardman 是BBC Studios亞洲區資深副總裁暨總經理。Phil十多年前自BBC倫敦調派亞洲，他的專業背景包括風險管理、財務領導和商業策略。從東南亞、印度、日本到南韓，Phil帶領BBC Studios在亞洲的商業團隊與發行活動。他與亞洲各地才華洋溢的優秀團隊推廣BBC Studios的各個頻道與串流影音產品，與區域內及全球夥伴開發內容產製合作，同時拓展授權和消費者產品業務，包括現場活動、教育和商品等。