2024年，AI（人工智慧）瞬間成為顯學，網路世界的千變萬化再也不是傳說，透過AI針對大量數據進行前所未有的深入分析，可以強化人類對問題的識別與預防，工作效率因此可以大幅提昇，以常規定型特質為主的工作內容，將由AI取代執行，人類也可以把時間和精力，轉而投注於創新與戰略規劃，進而提高整體競爭力。

而在文化和娛樂領域，AI技術也正以驚人的速度，席捲我們的整體體驗與創作方式。客製化的內容推薦，讓我們可以輕易找到自己喜愛的影視作品，獲得觀影與欣賞的滿足感。AI技術可以自動生成視覺效果與特效，有效提升影視製作的工作效率，並降低製作成本。AI的語音辨識與語義分析技術，可以輕易提高字幕翻譯的速度和準確度，推動影像作品的全球發行。而透過AI對大數據的分析，音樂的生成與腳本的撰寫，也都可以迅速找到能夠深受市場歡迎的模式，大幅降低工作時間，並有效開創各種可能性。

全球公共媒體面對這波AI巨浪，也乘勢而起，站在浪尖，看得更高更遠，運用AI的新科技把媒體的公共服務推向極致，和全球觀眾建立更深刻、更有意義的連結。今年的公共電視國際研討會，就將以此為主軸，邀請全球公共媒體工作者，到現場分享運用各種AI技術推動公共服務的實際案例，同時了解什麼是負責任的AI使用，如何有效監管。

這是技術的翻新，也是作法的創新，值得公共媒體工作者參考，值得所有媒體工作者省思，更值得一起受惠於公共服務的你我，參與見證。

In 2024, AI has rapidly become a prominent field of research, and the ever-changing nature of the online world is no longer a thing of myth. Through unprecedented in-depth analysis of vast amounts of data with AI, human capabilities in identifying and preventing problems have been significantly enhanced, thereby greatly improving work efficiency. In the future, routine tasks characterized by standard patterns will be executed by AI, allowing humans to dedicate their time and energy to innovation and strategic planning, thus boosting overall competitiveness.

In the cultural and entertainment sectors, AI technology is sweeping through our overall experience and creative processes at an astonishing speed. Personalized content recommendations enable us to easily find our favorite movies and shows, providing satisfaction in viewing and enjoyment. AI technology can automatically generate visual effects and special effects, effectively improving the efficiency of film and television production and reducing production costs. AI’s voice recognition and semantic analysis technologies can easily enhance the speed and accuracy of subtitle translations, promoting the global distribution of visual works. Through AI’s analysis of big data, music creation and scriptwriting can quickly find market-friendly patterns, significantly reducing work time and effectively creating various possibilities.

Global public media is riding this wave of AI innovation, standing at the forefront and gaining a broader vision. By leveraging new AI technologies, public media services are being pushed to their peak, establishing deeper and more meaningful connections with audiences worldwide. This year's PTS International Symposium will focus on this theme, inviting global public media professionals to share practical cases of using various AI technologies to enhance public service. Additionally, the conference will explore what responsible AI usage entails and how to effectively regulate it.

This is a renewal of technology and an innovation in practice, worthy of reference by public media professionals, reflection by media workers, and participation by all who benefit from public services.

主題：AI時代的全球公共廣電機會與挑戰

Theme: 2024 PTS International Symposium: Opportunities and Challenges Faced by PSM in the age of AI

時間：2024 年 9 月 06 日 （週五）

Date: Sep. 06, 2024

地點：台灣大學霖澤館 國際會議廳
地址：106台北市大安區羅斯福路四段1號（辛亥路與復興南路交叉口）

Venue: National Taiwan University, College of Law Conference Hall
Address: No.1, Sec. 4, Roosevelt Road, Taipei City

席次：免費報名

Registration: Free registration.

語言：會場提供中英同步口譯服務

Language: Simultaneous interpretation provided (English / Mandarin)

2024 公共電視國際研討會 擁抱改變 – AI時代的全球公共廣電機會與挑戰
2024 PTS International Symposium
Opportunities and Challenges Faced by PSM in the age of AI

合辦單位｜Partnership